I love creating beautiful designs for my clients, but sometimes it just makes sense to design certain content on your own. One of my jobs is to help my clients determine if the project they have requires professional design services or not. Leaving things like logo design and website design up to professionals is
A year ago (almost to the day) I parted ways with a very reliable full-time job, and set out into the world of the unknown, as a freelancer. Leaving behind a pension, full-time hours, benefits, and an office full of people I had come to think of as family, I was nervous but excited. Not
Every designer, no matter what specialty, is encouraged to participate in design competitions. Well meaning people, usually government bodies or other large organizations, dream up these competitions to save themselves money, and to give designers "exposure". Because, you know, exposure pays bills. The winner of the competition will get their work displayed publicly and will usually
I love my work. Graphic design is my passion, my inspiration and my life. I’m constantly inspired by what I see other designers doing and hold my own work to equally high levels of standard and innovation. I value my clients and ensure that the professional relationship I cultivate with each one is at the
A brand can be defined as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense that branding is not about getting your target market to
Ok, I'm not American, but the US elections always seem to dominate the world's media stage. So even though today's My Favourite Thing on The Internet doesn't apply to Canadians, or anyone else outside of the States, I still think it is brilliant advertising, a creative conversation starter, and completely relevant. 7-11's all over the
